When Paul, a local teen, rolled into my driveway with a sleek vintage Chevy, I was just a young teen myself.  “Jump in,” he said and punctuated his sentence by revving the engine deeply.  “Let’s run up the road and see what your granddaddy has to say about this ‘54.”  A moment later, I was plastered to the seat as he shifted through the gears with dragstrip precision.  I didn’t have the breath to ask him where he got the car.  It wasn’t his.

    
When we arrived, Pa Pa was on the porch.  Paul pulled proudly to the end of the sidewalk and leaned through the window.  “What do you think, old man?”  He patted the door of his prize.  Pa Pa eased off the porch and looked at the ‘borrowed’ car as he spoke.  “Paul, you and your family have spent years building a good name in this community.  Now, before you go anywhere else in this car, you need to decide,” he turned, eye to eye with Paul, “how much is your name worth?”

From time to time, resort management has to answer that same question.   You have worked years in the vacation ownership industry building a good name for your resort and your brand.  Thousands of owners make decisions every day based on that good name.  The challenge comes when you are faced with budget cuts, and you are holding a low-ball bid by a service provider who isn’t committed to delivering resort-level quality.  Those who have taken the low-ball bid often pay a great price.  “How much is your name worth?”

While sensitive to budgetary concerns, MasterCorp was established to provide resort-level quality and build the good name of the resorts we serve.

– Editorial by Russ Hale, Vice President of Marketing